This work offers a summary of the book blue ocean strategy. This is a highly influential and important book in the field of innovation and business strategy. Internationally acclaimed blue ocean strategy, innovation management and leadership expert dr. Her upcoming book key concepts in innovation published by palgrave.
Blue ocean strategy february 3, 2005 edition open library. Blue ocean strategy is the most successful book on business master. Published february 3, 2005 by harvard business school press. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we. I focused on this case because of its exceptional diffusion. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content. Blue ocean strategy how to create uncontested market space and make competition irrelevant. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Zunaira munir inspires audiences to make competition irrelevant. Is it possible to apply blue ocean strategy for tourism. Mauborgne, renee and a great selection of related books, art and collectibles available now at. Strategize blue specializes in blue ocean strategy consulting and blue ocean strategy executive training. Strategize blue is a californiabased blue ocean strategy consulting and.
Buy blue ocean strategy, expanded edition revised ed. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Zunaira munir helps companies understand, formulate and execute blue ocean stratregy. This paper aims to give the main guidelines for strategic implementation of blue oceans strategy and how this kind of strategy is a part of turnaround management. Further the blue ocean strategy aims to create new best practice rule by breaking the existing value cost trade off, thereby creating uncontested market space, thus making the competition irrelevant. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. Most markets are crowded with metoo companies fighting each.1292 651 40 187 655 733 330 1098 1438 860 1501 95 410 1066 895 655 957 298 577 391 899 475 1087 778 1014 1175 862 905 445